🇬🇧 AI Chat Agent · Built for UK Contact Centres

UK AI chat agents, with full context when the conversation moves to voice.

Persona Chat is the only UK-hosted AI chat agent that hands off to a voice agent with the whole conversation already loaded. One platform: chat, voice, SMS, dialler, and human agents. Twenty-two years of UK contact centre engineering behind it.

AWS London · eu-west-2 G-Cloud 14 listed PCI DSS Level 1
Live chat · Billing enquiry Answered in 0.4s
Hi, I need help with my March bill — there's a charge I don't recognise.
Hi James — I can see your March bill came to £48.12, which is £11 more than usual. The difference looks like two international calls to Spain on the 14th. Would you like me to explain the rates, or transfer you to our voice agent who can help further?
Yeah, transfer me — thanks.
→ Handing off to voice with full context
<400ms
First token
1-click
Voice handoff
24/7
Availability
Trusted by UK organisations you already know
Signature feature

Chat to voice. No "please hold while I transfer you". No "can you repeat that".

The moment a chat customer wants to speak to someone by voice, Persona captures the full chat transcript and any knowledge it retrieved, and injects that into the voice agent at runtime. The voice agent picks up exactly where the chat left off — same customer, same question, same conversation.

No competitor in the UK market does this. Intercom, Zendesk, Tidio, Crisp — none of them. Even Salesforce Agentforce only achieves this inside their CRM after enterprise implementation.

  • Full chat transcript injected into the voice agent's system prompt
  • RAG-retrieved knowledge carried across so the voice agent doesn't re-search
  • One session ID across channels — classifier and analytics see a single conversation
  • If the voice agent escalates to a human, they see the whole journey in the supervisor view
Chat-to-Voice Handoff Runtime
1
Customer requests voice
User clicks "talk by voice" or AI detects escalation
Trigger
2
Context capture
Transcript + retrieved knowledge compiled
100ms
3
Voice agent pre-loaded
Context injected into LLM system prompt
Runtime
4
Voice call begins
"Hi James, I see you were asking about your March bill..."
Seamless
What's inside

Not a chat widget with an LLM. A contact centre platform with chat as a channel.

Built on twenty-two years of UK telephony engineering. Real RAG, real memory across sessions, real human escalation, real handoff to the voice agent.

UK Data Sovereignty

Chat data stays inside AWS London.

Persona Chat runs entirely inside eu-west-2. Not Dublin, not Frankfurt, not Amsterdam. Chat transcripts, RAG embeddings, knowledge-base documents, session metadata — all inside UK data centres on infrastructure you can point to in a DPIA.

  • pgvector knowledge base in UK-hosted Postgres
  • UK-hosted embedding generation — no training exposure
  • Choice of UK-hosted open-weights LLM, or managed LLM with explicit consent
  • Your DPIA becomes simpler, not harder
Knowledge ingestion
PDF, HTML, text · UK chunking + embed
UK
pgvector store
Postgres in eu-west-2 · encrypted at rest
UK
Retrieval + answer
Semantic search · LLM-grounded response
UK
Embed anywhere

Drop-in chat widget or bring your own UI.

Embed the Persona chat widget on any website with a single script tag. Or call the streaming chat API directly and build your own front-end. Both use the same UK-hosted backend.

  • Branded widget — colours, position and tone configurable
  • Server-sent events streaming — tokens arrive as generated
  • Consent prompt built in — GDPR compliant from the first message
  • REST API for custom integrations — same endpoint for iOS, Android, helpdesks
Chat with us Online
Hi! How can I help today?
What are your opening hours on Saturday?
We're open Saturdays from 9am to 1pm. Anything else?
Unified triage

Every channel, one classifier, one view.

Every conversation — chat, voice, SMS — is automatically classified for intent, reason, sentiment and outcome. Not a paid add-on. Not three separate dashboards. One Triage Summary across every channel.

  • Same AI classifier across chat, voice and SMS
  • Custom intent taxonomies — define your own reason codes
  • Alerting on escalation risks, sentiment drops, or custom thresholds
  • CSV export and API for your BI tools
Chat Billing enquiry · Frustrated 2 min ago
Voice Appointment booking · Positive 5 min ago
Chat Technical support · Neutral 8 min ago
SMS Delivery update · Neutral 12 min ago
Voice Complaint · Escalated 15 min ago
Honest comparison

Persona Chat vs the platforms UK buyers usually shortlist.

We compared Persona Chat against the AI chat platforms most often evaluated alongside us. No vendor on this list matches UK-only data residency and native voice agent integration and GBP pricing.

Capability Persona ChatHOSTCOMM · UK Intercom FinDublin · USD Zendesk AIEU BCRs Tidio LyroEU · e-commerce CrispAmsterdam AgentforceUS · CRM
UK-only hosting
Billed in GBP ✗ USD only Multi
Chat → voice context transfer ✓ runtime no voice no voice CRM-bound
Integrated voice AI waitlist add-on
Outbound predictive dialler
Full contact centre seats helpdesk only ✓ enterprise
AI triage included paid add-on paid add-on limited
G-Cloud 14 listed
PCI DSS Level 1

Prices and capabilities current as of April 2026. Sources: intercom.com/pricing, fin.ai/pricing, zendesk.com, tidio.com, crisp.chat, salesforce.com.

The questions we get

Answers that hold up in a DPIA review.

These are the questions we hear in every procurement call and data protection assessment. The answers are the same every time.

Need to ask something else? Book a call →

Is Persona Chat Agent UK-hosted?
Yes. Persona Chat runs inside AWS London (eu-west-2). Chat transcripts, embeddings and knowledge-base content stay inside UK data centres. No cross-border transfers to Ireland, Frankfurt, Amsterdam or the US. Our DPIA template maps every data flow to a UK endpoint.
Is Persona Chat GDPR compliant?
Yes. Persona is GDPR compliant by architecture. Signed DPA, automated data subject rights, configurable retention, explicit consent, and transparent AI disclosure on every conversation. Also meets the EU AI Act transparency requirements enforced from August 2026. Hostcomm is ICO-registered and PCI DSS Level 1.
How does chat hand off to a voice agent?
When a chat customer asks to speak by voice — or the AI detects it's time to escalate — Persona captures the full chat transcript and any retrieved knowledge, then injects that into the voice agent's runtime system prompt. The voice agent begins the call already knowing the customer's question and what the chatbot answered. No other UK vendor does this.
What is the best Intercom Fin alternative for UK businesses?
For UK buyers with data residency requirements, Persona is the closest alternative to Intercom Fin. Persona is UK-hosted (Intercom is Dublin-hosted), billed in GBP (Intercom is USD only), and includes voice, SMS, dialler and full contact centre in one platform — features Intercom charges separately for or doesn't offer. Total cost of ownership is typically lower and, crucially, predictable.
Does Persona include a full contact centre?
Yes. AI chat agent, AI voice agent, SMS, human agent seats, supervisor view, call recording, predictive outbound dialler, and AI-classified triage — all from one platform, one login, one billing relationship, one UK data centre.
Can I procure Persona through G-Cloud?
Yes. Hostcomm is listed on G-Cloud 14 on the UK Government Digital Marketplace and is an approved Crown Commercial Service supplier. NHS, local authorities and central government can buy Persona without a separate tender process.
Which industries is Persona Chat suitable for?
UK regulated industries: healthcare including NHS trusts, legal services, financial services, local government and public sector. Also a strong fit for UK organisations wanting one vendor across chat, voice and contact centre rather than stitching three platforms together.
Can Persona use our existing knowledge base?
Yes. Persona ingests documents — PDF, HTML, text, structured data — into a UK-hosted vector store using pgvector. The same knowledge base serves chat, voice and SMS simultaneously. Update once, propagates everywhere.
How quickly can Persona Chat be deployed?
A working chat agent on your knowledge base typically goes live in days, not months. Webhook, widget embed and RAG ingestion are all standard. Integrations to CRM, helpdesk, or existing contact centre systems are handled by the Hostcomm implementation team.
How is Persona Chat priced?
Seat plus usage, billed in GBP. No per-resolution meter, no USD currency risk, no surprise bills when AI performance improves. Tailored quotes available based on chat volume and contact centre size.

Ready to see the chat-to-voice handoff in action?

Book a 20-minute demo. We'll show you Persona running live, demonstrate the handoff to voice with full context, and give you a tailored quote in GBP. No slides, no sales pitch.