Persona · AI customer service agent platform

One AI agent for your phone line, your website and your inbox.

Persona answers calls, chats and emails as the same agent, with the same knowledge and the same memory of each customer. Set it up from the console in about five minutes. Run it on frontier models, or on UK-hosted open-source models so nothing leaves the country. From £29 a month.

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PCI DSS Level 1 G-Cloud 14 ICO registered UK-sovereign option Since 2004
Live · talk or type to Persona
One widget, two channels

Chat or talk. Same agent, same conversation.

The Persona widget gives a visitor a choice: start a text chat or a voice call, in the browser, nothing to install. A chat can switch to voice mid-conversation and the agent carries on with everything it already knows. One script tag adds it to any site; name, greeting, colour and position are set from the console.

1

Visitor starts a chat

"Can I change my delivery address?" The agent looks them up by email and answers from your systems.

→
2

Switches to voice

One tap on "Switch to voice call". No number to dial, no app, no queue.

→
3

Same context, no repeating

The call opens with the chat already known: who they are, what they asked, what's been done.

  • ✓ Voice and text in one panel, either can be switched off
  • ✓ Same knowledge, memory and integrations as the phone line
  • ✓ Direct link version for email signatures and QR codes
Set up in about five minutes

No project. No developers. A console.

An agent is a form, not a build. Name it, choose a mode, pick a voice, write the instructions in plain English, upload the documents it should know, connect a number or drop the widget on your site, press Test Call.

  1. Mode. UK-sovereign (open-source models on OnshoreAI, UK-hosted) or high-fidelity (OpenAI, Gemini or Claude with ElevenLabs voices). Same price.
  2. Voice and personality. Thirty-plus regional voices, a temperature slider, system and greeting instructions with variables for the caller's name, account and history.
  3. Knowledge. PDFs, web pages, FAQs and structured data go into the knowledge store. Update once; voice, chat and email all use it.
  4. Channels. UK or US phone numbers, your own via SIP, the web widget, email.
  5. Test. Test Call and Outbound Test from the console before anyone else hears it.
Persona agent settings: session type, model provider, voice and instructions
What it does in a conversation

Recognises the customer, acts in your systems, hands over when it should.

Knows who's calling

Caller lookup on answer by number or email. Name, account and previous conversations are in front of the agent before it speaks.

Remembers across sessions

A knowledge graph stores preferences, past complaints, outcomes. A customer who chatted in March and calls in June is picked up where they left off.

Works in your systems

Reads and writes HubSpot, Odoo, FLG360, VICIdial, Freshservice and Microsoft 365 during the conversation. Custom systems connected free at sign-up.

Handles the hard bits

Objections, retention offers, bookings, order and account checks, card payments through a PCI DSS Level 1 IVR that keeps the card number out of the model.

Transfers with context

Warm transfer to a person or team over SIP or WebRTC, summary attached. Slack, email or Teams alert for anything it can't resolve.

Learns from corrections

A Learning tab per agent: review what it said, correct it, and the correction sticks. Autonomy is a dial per channel, not a switch.

Triage without reading

Every conversation classified: reason, sentiment, transferred or not.

Every call, chat and message lands in one console with its recording and transcript. Persona then tags each one with why they contacted you, how it went and whether a human took over, with a confidence score. Configure your own classifications, filter by channel or date, export to CSV, set alerts when something needs a person.

Persona Triage Summary with AI-classified call reasons and transfer status

Outbound campaigns

The same agent dials out: lead follow-up, appointment confirmations, reminders, renewals. Pick the caller ID per campaign.

Lead ingestion API

A lead provider POSTs a number and Persona calls it immediately. Deduplicated by phone number.

Telephony you already have

Bring your own numbers over SIP, or use ours. UK and US numbers, direct carrier interconnect, call recording included.

Integrations

Connected from the console. Your CRM connected for free.

HubSpot, Odoo, FLG360, VICIdial, Freshservice, Microsoft 365, Slack, plus a lead API and PCI payment IVR. Anything else with a JSON API over HTTPS and bearer-token authentication, Hostcomm connects at no charge when you sign up: a lookup on answer, an update after the conversation.

HubSpotOdooFLG360VICIdialFreshserviceMicrosoft 365SlackYour CRM, free
Two modes, same price

UK-sovereign or frontier. Your call.

Persona UK runs speech-to-text, the language model, text-to-speech and the database in a UK data centre on OnshoreAI, Hostcomm's own inference service: open-source models, no US AI company in the data path, call data never used for training. Persona Premium uses OpenAI, Gemini or Claude with ElevenLabs voices for the most natural speech available. Switch per agent.

How the sovereign mode works →

Accredited and approved

  • PCI DSS Level 1 service provider, five years running
  • G-Cloud 14 and Crown Commercial Service supplier
  • ICO-registered controller and processor; DPA pre-contract
  • UK GDPR by architecture in sovereign mode
  • UK-owned and operated since 2004
Pricing

Pick the channels. Add more later.

Prices exclude VAT. No setup fee, no minimum term. UK-sovereign mode costs the same as high-fidelity.

AI chat agent
£29 / month
  • Web widget, text chat
  • Knowledge store, 5 GB
  • Metered LLM £0.035 per 750 words
  • Console, integrations, memory
Subscribe
AI email agent
£39 / month
  • Outlook (Microsoft 365) connector, SendGrid delivery
  • Metered LLM £0.035 per 750 words
  • Same knowledge and memory
  • Console, integrations
Subscribe
AI voice agent · most popular
£99 / month
1 concurrent agent · £299 for 3
  • Inbound £0.04 per minute, outbound £0.01–£0.03
  • UK or US number, SIP trunk, outbound calling
  • Voice and chat on the widget
  • Console, integrations, memory, account manager
Voice agent details

Support by telephone and ticket, UK and USA, on every plan. Larger deployments, white-label and public-sector procurement: talk to us.

Persona compared

Against the platforms UK buyers shortlist.

Compiled September 2026 from public vendor pages. "—" means the vendor does not publish it.

CapabilityPersonaHostcomm · UKIntercom FinUSZendesk AI agentsUSFreshdesk FreddyUSSalesforce AgentforceUS
Voice and chat in one widget, switchable mid-conversation✓————
Answers a real phone number✓✕———
Published UK pricing in pounds✓ from £29✕✕✕✕
UK-hosted, open-source model option✓✕✕✕✕
Memory of the customer across sessions and channels✓————
PCI DSS Level 1 payment in the same call✓✕✕✕—
G-Cloud 14 supplier✓————
UK-owned and operated✓ since 2004✕✕✕✕
Questions

Straight answers.

The procurement-grade answers on data residency, training and model withdrawal are on the voice agent page.

What is Persona?
Persona is Hostcomm's AI customer service agent platform. One agent handles phone calls, web voice, web chat and email with shared knowledge, shared memory and shared integrations, managed from one console. Voice, chat and email are priced separately so you can start with one channel.
What is the best AI customer service agent for a UK business?
For UK businesses that need a phone line answered as well as chat, want pricing in pounds, and may need data kept in the UK, Persona is built for exactly that: from £29 a month for chat and £99 for voice, a UK-sovereign mode at the same price, PCI DSS Level 1 and G-Cloud 14.
Can the same AI agent handle chat and voice?
Yes. The Persona widget offers both, and a chat can switch to a voice call mid-conversation with full context. The phone line, the widget and email are all the same agent with the same memory.
How do I train an AI customer service agent on my own documents?
Upload PDFs, web pages, FAQs or structured data to the knowledge store from the console. Every channel uses it immediately. The Learning tab lets you correct answers and the corrections stick.
Does it remember previous conversations?
Yes. Persona keeps a knowledge graph per customer: preferences, past issues, outcomes. It recognises a returning caller by number or email and picks up where the last conversation ended, whichever channel that was on.
Is there an Intercom Fin alternative for UK businesses?
Persona is the closest UK alternative: UK-hosted, priced in pounds, and it includes voice, a phone number and a PCI payment IVR, which Intercom Fin does not offer. Chat starts at £29 a month.
Which CRMs does it integrate with?
HubSpot, Odoo, FLG360, VICIdial, Freshservice and Microsoft 365 out of the box, plus Slack. Any other CRM with a JSON API over HTTPS and bearer-token authentication is connected free at sign-up for a standard lookup-and-update.
How long does setup take?
About five minutes from the console for a standard agent. Custom integrations beyond lookup-and-update are built by Hostcomm and typically take one to three weeks.
Does it do SMS?
Conversations from SMS appear in the same console alongside voice and chat. Ask us about SMS on your plan.

Twenty minutes. Both modes. A live agent on a real number.

Bring your hardest question. We'll show the console, hand over the DPA and put Persona on the line.

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