Generating more business from your data lists

Are you wasting money on data?

Data lists are the lifeblood of any outbound call centre. While they can’t bring campaign success on their own, they are an essential foundation upon which everything else you do is built.

Evolving privacy laws and enforcement of the General Data Protection Regulation (GDPR) will likely lead to a significant rise in the cost of data lists. Increased pressure to assess and report on why personal data is used means higher costs for your data providers and, in turn, a bigger expense for your call centre. As a result, it’s more important than ever before to maximise your return on your data list investments.

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Generating more business from your data lists