Hosted IP Call Recording & Monitoring PDF Print E-mail
Sunday, 29 October 2006
Why record calls?
ACTIVATE YOUR CALL RECORDING ACCOOUNT

 

 

More than ever, the telephone is our preferred means of communication. The ability to immediately solve business problems, to react to changes and customer queries leads us to an increased dependence on telephony. Research shows that 70% of business cases in a company are dealt with via the telephone. Recording calls gives you the ability to monitor financial transactions, improve customer service, enhance work efficiency and increase sales success, turnover and company profits.

Success in business

Sales and Marketing are the gateways through which a company's revenue is generated. Regardless of size, companies are totally dependent of the success of the sales team. Hosted IP call recording is a valuable tool to improve sales and a company's results.This can be achieved through:

  • Use of recorded calls to train the sales team by using real customer experiences.

  • Analyzing loss in business negotiations and sharing experiences.

  • Listening to your own conversations. Hearing your own recorded voice is an valuable experience. It is a direct demonstration of your abilities and triggers the impulse for self-improvement.  

  

Above - screenshot of Hostcomm's web based IP call recording portal showing recorded call files and database search utility.  

The customer service improvement 

The quality of customer service determines how a company is perceived. Customer loyalty is decreasing and switching to another supplier/partner is easier than ever. The phone is the fastest and easiest way for a customer to contact you. Quality customer service over the phone is a must to keep you ahead of the competition and increase customer loyalty. Ways to improve customer service include:

 

  • Training employees to deal with standard situations by showing practical examples. It shortens call time, increases customer satisfaction and reduces call costs.

  • Listening to your customers. A company which does not listen to its customers will not survive in today's competitive market.

  • Motivate employees to work harder.

  • Increased knowledge of your customer. Monitoring customer conversations helps you find out more about their needs and problems.

  • Improved Contact Center work practices  

Maximize work efficiency:

Recording the waiting loop before connection. Incorrect set up of the waiting loop is the most common reason for customer dissatisfaction. Customer Experience Management (CEM) is vital to customer retention and loyalty. Changes to vital customers transactions such as invoicing, order commitment, change of contact details, service changes should be backed up by call recording. Possible dispute resolution at a later stage can be resolved quickly and efficiently without harming the relationship with the customer. Research shows that quick conflict resolution has a positive effect and results in increased loyalty.

 

New and non-standard practices can be evaluated within a team, allowing easy training sessions as a preparation for 'real life' situations. Typical applications are when new products and services are offered to customers. Improved employee training by using recorded calls as examples of expected standards as well as the effect of handling customers poorly. Calls can be listened to 'on demand' rather than live, increasing efficiency within the Contact Center and quality standards throughtout the organization.  

Hosted IP call recording as a tool 

Call recording can be used as a tool to replace written notes.

Recording a call eliminates the need to take notes during a conversation. It eliminates possible misunderstandings and is the only true and accurate record of what was said.  

Expense reduction

An accurate overview of what types of calls and how calls are made and handled is necessary to reduce expenses.

 

  • Improved training.

  • Reduced call duration.

  • Reduced number of calls.

  • Improved call outcome.

  • Isolating private calls and unmarked calls.  

Uses of call recording
  • Contact Centers

  • Help desks

  • Business and marketing departments

  • Control systems - accident reporting

  • Emergency Services (Police, Fire Department, Ambulance)

  • Security

  • Financial institutions

  • Legal

 

 

Last Updated ( Sunday, 30 November 2008 )
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